Disrupting Business As Usual

Reinventing what it means to be clean.

Clean in your community, clean in your spirit and clean in your skin.

Our soaps, beauty & lifestyle products are blended for a new generation of conscious consumers to promote environmental, social, & economic equity.

Inspired by Lola Severina

Our inspiration comes from our founder’s Lola, a chemical engineer who was barred from working in her field due to societal gender expectations.

To break down these barriers and honor Severina's legacy, we’ve enhanced her heritage formulas for natural soaps, oils and more and brought them to the world.

We work with artisans in the Philippines and use only the highest quality natural, organic & ethically sourced ingredients. In doing so, we're on a mission to change the way people approach their self-care routines, treating our employees, customers and planet with care.